"Happy" is the current single from Pharrell Williams and is featured on the soundtrack to the film Despicable Me 2. The official music video for the song is viewable (is that even a word?) above, but there is also a 24 HOUR version of the video available! Now much as I really like this I have no intention of listening to it for 24 hours on the trot - presumably just a publicity gimmick. Guardian article with further details below...
Oh and thanks again to Ruth for getting me to listen to this as it's really, well - happy!
Pharrell Williams: why has he made a 24-hour-long music video?
The songwriter, rapper, producer and fashion designer has capped a busy year with a bizarre world first
Pharrell … he's been a busy boy. Photograph: David Buchan/Getty Images For TheWrap
Name: Pharrell Williams
Age: 40.
AKA: just plain Pharrell.
Occupation: singer, songwriter, rapper, producer, drummer, fashion designer.
But what's he done lately? He's just made the world's first 24-hour music video.
Really? I thought, with the advent of YouTube, most videos were now available 24 hours a day. This one is 24 hours long.
I don't have time to watch something like that. What happens in it?I can't say I've watched it all myself, but in the first half hour it's just people dancing on a petrol station forecourt. Later on there are cameo appearances from Magic Johnson, Odd Future, Jimmy Kimmel and Steve Carell.
What's the song? An upbeat, catchy number called Happy, which features on the soundtrack of Despicable Me 2.
That won't work – the song would be way longer than the movie!The song itself is four minutes long and repeated on a loop for the video. By the end, Pharrell has exhorted the viewer to "clap along" 8,640 times.
No matter how catchy the tune, I bet you would really come to hate it after 24 straight hours. Actually, it doesn't take anywhere near that long.
Has Pharrell done anything else this year? He's had a very busy 2013. He got married – to model/designer Helen Lasichanh – and featured on two No 1 hits: Daft Punk's Get Lucky and Robin Thicke's Blurred Lines.
Blurred Lines? That much-banned song some believe is a paean to date-rape? The same. He co-wrote and produced it – he's even in the video, cavorting with topless models – but not much of the attendant controversy has attached itself to Pharrell.
Why's that? Perhaps it's because Thicke's idiotic attempts to defend the song – "a feminist movement within itself", he called it – make him a choicer target.
Did Pharrell say anything? Only that Get Lucky and Blurred Lines are both songs for "people who need a break". "Sometimes you need a Hallmark card," he added. "Sometimes you just need to shake your ass."
Do say: "Clap along if you feel like happiness is the truth."
Don't say: "Well that's 24 hours of my life I'll never get back."
No comments:
Post a Comment